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MCP

gtm-mcp-server

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An MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.

★ 16936 forksGoBSD-3-Clausepaolobietolini

An MCP server that lets compatible LLM clients inspect and manage Google Tag Manager accounts, containers, and workspaces. Supports Google OAuth or service-account authentication, with tools for editing entities, auditing workspaces, versioning, and publishing.

Use Cases

Inspect GTM accounts, containers, and workspacesCreate and update tags, triggers, and variablesAudit tracking workspacesCreate and publish GTM versions with confirmationManage server-side container clients and transformations

Built With

Language
Go
Frameworks
Model Context Protocol Go SDK · Google Tag Manager API

Tags

Google Tag Manager · MCP server · OAuth · analytics · tag management · Streamable HTTP