gtm-mcp-server
View on GitHubAn MCP server for Google Tag Manager. Connect it to your LLM, authenticate once, and start managing GTM through natural language.
An MCP server that lets compatible LLM clients inspect and manage Google Tag Manager accounts, containers, and workspaces. Supports Google OAuth or service-account authentication, with tools for editing entities, auditing workspaces, versioning, and publishing.
Use Cases
Inspect GTM accounts, containers, and workspacesCreate and update tags, triggers, and variablesAudit tracking workspacesCreate and publish GTM versions with confirmationManage server-side container clients and transformations
Built With
- Language
- Go
- Frameworks
- Model Context Protocol Go SDK · Google Tag Manager API
Tags
Google Tag Manager · MCP server · OAuth · analytics · tag management · Streamable HTTP